Martin Williams

Digital Analyst

Minneapolis, Minnesota   |   Full time

Title:                            Digital Analyst

Department:                Media

Accountable to:           Associate Media Director

Who You Are

  • You’re curious about all forms of digital media – owned, earned and paid
  • You’re an early adopter of new media; you’re always the first one of your friends to be trying out the latest technology or social media platform
  • You’re relentlessly inquisitive about content, people and the intersection of content and people
  • You are equally left-brained and right-brained; you can take data and extrapolate meaningful insights and develop smart, creative strategies
  • You love thinking about how consumers interact with brands, and how digital media fits into the consumer journey
  • You play well with others, are adaptable to change and work well under pressure
  • If you don’t know something, you’re eager to dig in and learn

What You’d Do

  • Manage paid search (SEM) campaigns, including strategic approach, implementation and ongoing optimization across all clients
  • Be the agency expert on organic search, analyze current SEO, find ways to help our clients apply SEO insights to better their business and report on SEO
  • Ability to strategize, write and edit text ads
  • Work closely with our paid social team to guide holistic strategies and execution across owned and paid social
  • Help develop insights that lead to optimization efforts for ongoing campaigns
  • As needed, work with UX Strategists to assist with content strategy and information architecture based on user behavior and content consumption
  • Compile, analyze and present reports
  • Assist with digital strategy projects, as needed
  • Perform other duties as assigned from time to time to meet the changing agency needs

What You’ve Done

  • Bachelor's degree
  • 1-2 years of agency or client experience
  • Google Analytics/AdWords experience and skills
  • Professional social media experience is a plus
  • Strong PC skills, specifically MS Office programs (bonus if you LOVE Excel!)

Why You Want This Job

  • We are believers in the power of curious. We are hardwired to question the way it’s always been done. Because not pushing forward leaves brands behind. If this resonates with your inner curiosity, please join us.


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