Media

Engagement Analyst

Minneapolis, Minnesota   |   Full Time

Title:                             Engagement Analyst

Department:              Engagement

Accountable to:       Supervisor or Above


Who You Are

  • You’re curious about all forms of media – owned, earned and paid
  • You love thinking about how consumers interact with brands and get excited about creative media solutions
  • You’re relentlessly inquisitive about content, people and the intersection of content and people
  • You are equally left-brained and right-brained; you like data and numbers along with creative thinking
  • You play well with others, are adaptable to change and work well under pressure
  • You have a positive attitude, are self-motivated and proactive
  • If you don’t know something, you’re eager to dig in and learn
  • Detail-oriented is your middle name, and you’re able to juggle multiple tasks at once

 

What You’ll Do

  • Learn and utilize media tools/resources to develop audience profiles, analyze media habits and draw insights to inform media strategy and plan (e.g. MRI, SRDS, Nielsen, etc.)
  • Develop and maintain effective relationships with outside vendors and media partners
  • Work with Media Coordinator to create necessary executional paperwork/documents
  • Work with intra-agency teams to ensure accurate execution of plan
  • Provide ongoing media optimizations and reporting throughout the campaign
  • Manage media schedules/calendars, budgets and deadlines
  • Pull and analyze competitive media spending data
  • Develop and write points-of-view and media trend presentations
  • Assist with compiling metrics reports from multiple data sources (Google Analytics, Google Campaign Manager, etc.)
  • Perform other duties as assigned to meet the changing needs of the department and the agency


What You’ve Done

  • Bachelor's degree
  • Extra credit for agency experience (yes, internships count)
  • Strong computer skills, specifically MS Office programs (bonus if you LOVE Excel!)


Why You Want This Job

  • We are believers in the power of curious. We are hardwired to question the way it’s always been done. Because not pushing forward leaves brands behind. If this resonates with your inner curiosity, please join us.



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