Strategic/Account Planning

Director of Content and Planning Strategy

Minneapolis, Minnesota
Work Type: Full Time
Title: Director of Content and Planning Strategy
Department: Strategy
Reports to: VP, Strategy and Performance

Who You Are:
    You’re relentlessly inquisitive about the intersection of modern brands, content, people, and technology
    You’re fascinated by communications and content, and the changing landscape
    You’re fluent in all forms of media – paid, earned, and owned
    You understand brand strategy at communications planning
    You have a POV always at the ready, and you love learning
    You’re passionate about finding the most relevant and meaningful ways to engage with an audience, even if you must invent something new yourself
    You have technical expertise, and aren’t afraid to get your hands dirty and try new things
    You play well with others – you can geek out with developers, riff with account planners and collaborate with creatives all in a day’s work
    You are well spoken and know how to communicate with a diverse audience
    You can work high and low daily
    You are emotionally resilient and mature

What You’d Do:
    Lead/co-lead the content, channel, and engagement strategy, including planning and research
    Brand planning and champion of the strategic “north star”
    Advocate for strategy, particularly as it relates to content and communication across several channels
    Identify content opportunities and co-develop ideas with creatives
    Stay informed on brand and content trends, best practices, and opportunities
    Serve as the agency’s in-house expert, and educator, on new technologies and subsequent marketing opportunities and implications
    Lead social strategy development across owned and paid in conjunction with agency VP and other cross agency leads
    Lead/co-lead website and email strategy from a content, audience, and journey perspective
    Can define goals and KPIs and help the team execute
    Effectively present your insights, ideas and recommendations to internal agency colleagues, clients, and external agency partners

What You’ve Done:
    Minimum 4-year college degree, advanced degrees welcome
    10-12 years of experience for Director level, 15+ for Senior Director level
    Extensive brand strategy, brand planning or content strategy experience and portfolio
    Agency leadership experience
    Well versed in working directly with clients and other agency partners
    Excellent writing, presenting and interpersonal communication skills


At Martin Williams, collaboration is at the heart of everything we do. And true collaboration only happens when we can all come together without judgment.  We work hard every day to help create a culture where we’re free to be ourselves.  We embrace the differences of all of us, inclusive of race, ethnicity, disability, gender identification and sexual orientation.   Different helps power our creativity.  Different makes us better.


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